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vendingmachine commented on the word nation branding
"Countries are increasingly copying the marketing tactics that companies use to raise their profiles, and let people know that they are open for business. Welcome to the world of nation branding.
A strong country brand should encourage tourists, trading partners and investors all at once. But having a snazzy logo, and an advertising budget won't sell a product that people don't want."
The best way to improve a country's image is for it to contribute to the well-being of the world beyond its borders rather than spending money on advertising.
"If you really want to earn a better reputation, the best thing you can do is stop chasing after it."
August 30, 2018